TELUS Digital Experience, a global leader in digital customer experience innovation, announced the acquisition of Gerent, a U.S.-based consultancy specializing in enterprise-scale Salesforce implementations, system integrations, and agentic AI solutions. As part of the integration, Gerent’s comprehensive service offerings will now operate under the TELUS Digital umbrella, with the Gerent brand set to sunset by the end of Q3 2025.
Gerent, a Salesforce Summit Partner, has built a strong reputation with a fully remote team distributed across the U.S., Canada, India, and Australia. The company has completed over 1,000 global Salesforce projects, logged more than 1.2 million implementation hours, and earned a 4.9/5.0 customer satisfaction (CSAT) rating. With over 1,800 Salesforce certifications spanning the full product suite, Gerent brings deep expertise and proven outcomes to TELUS Digital’s growing portfolio.
“Gerent will further strengthen our company’s expertise in transforming the CX agent experience, including the development and implementation of agentic AI as part of our Digital Solutions service line,” said Tobias Dengel, President, TELUS Digital Solutions. “The numerous synergies between our two companies helps us advance our fusion-based growth strategy that brings top talent together with advanced technologies. Together we are positioned to create the workforces of the future for our clients, which combine AI-enabled humans and autonomous AI agents to deliver smarter, faster and more personalized CX at scale. Our companies also share a commitment to customer service excellence and bold innovation. This foundational alignment will enable us to integrate smoothly, benefit from immediate upsell and cross-sell opportunities across our client rosters, and attract net new clients through a strengthened go-to-market value proposition.”
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This acquisition significantly enhances TELUS Digital’s capabilities in designing and deploying transformative digital solutions within the Salesforce ecosystem. By combining TELUS Digital’s customer experience leadership with Gerent’s Salesforce depth, the company is well positioned to deliver scalable, AI-enhanced solutions across sales, marketing, service, and commerce.
“Salesforce is a key platform for creating personalized, data-driven and scalable engagement across sales, service, marketing and commerce. Gerent’s Salesforce expertise, built over nearly two decades of solving complex, real-world challenges for enterprise clients, brings immediate value to our professional services portfolio and our clients,” said Jamie Timm, Global SVP, Service Delivery and Operations, TELUS Digital Solutions.