TextUs, a leader in SMS engagement, unveils new capabilities to enhance SMS keyword interactions, empowering businesses to capture interest and drive higher engagement through dynamic, multi-step keyword flows.
TextUs is taking SMS marketing to the next level with a new enhancement that builds on traditional SMS keyword functionality. This update introduces the ability to create multi-step keyword flows with subkeywords, allowing businesses to guide customers through more personalized, relevant conversations.
The enhanced SMS Keywords feature allows marketers to go beyond simple keyword triggers, enabling them to capture customer intent more effectively, follow up based on responses, and segment audiences with greater precision. By providing a more structured and clear interaction process, this new functionality helps businesses engage with contacts meaningfully, ultimately improving the results of their SMS keyword campaigns.
Also Read: TransPerfect Expands Media Capabilities with Acquisition of MPC and The Mill Studios
How TextUs Keywords Help Marketers Drive Results
While traditional SMS keywords are effective for initiating conversations, they often lack the flexibility needed to nurture leads and capture more specific interests. TextUs Keywords fills this gap by offering the following key advantages:
1. Grow Your Contact List with High-Intent Leads
TextUs makes it easier for prospects to opt in and engage with your SMS marketing campaigns through relevant and intuitive keyword triggers. By streamlining the sign-up process, businesses can capture more inbound leads who are already interested in their products or services, increasing the overall quality of their contact list.
2. Effortlessly Scale Engagement
With the ability to add additional keyword triggers, businesses can ensure that contacts receive tailored responses based on their specific interests. By guiding prospects through structured keyword interactions, businesses can keep conversations relevant, ultimately increasing the chances of conversion and nurturing stronger relationships with leads.
3. Capture Interest for Smarter Retargeting
TextUs Keywords allow businesses to gather valuable insights about lead preferences by tracking responses that indicate specific interests. This data helps businesses deliver more personalized follow-ups, launch more targeted campaigns, and ensure outreach is timely and relevant.
“With advanced keywords, we’re giving businesses a better way to deepen their SMS keyword journeys and automate SMS experiences,” said Rachel Fernandes, Senior Vice President of Product at TextUs. “This makes it easier to capture customer intent, respond in a more relevant way, and keep conversations moving forward.”
Drive Deeper Engagement with TextUs SMS Keywords
The ability to guide conversations more effectively with multi-step keyword flows positions businesses to enhance their SMS marketing strategies. TextUs’ updated SMS Keywords feature offers a more engaging and automated way to interact with customers, enabling businesses to scale their marketing efforts and drive better results.