The Marketing Cloud, part of the Stagwell network, announced the public launch of Agent Cloud, a secure and unified platform designed to streamline access to the world’s leading AI tools and purpose-built marketing assistants. The platform provides brands and agencies with immediate access to multimodal AI capabilities-including GPT-5, Gemini 2.5 Pro, Veo3, and other image/video tools-eliminating the complexities of managing multiple subscriptions while maintaining enterprise-grade security.
As AI adoption accelerates across marketing, organizations face the challenge of innovating while maintaining governance and data compliance. Agent Cloud addresses this by providing a single, secure entry point to top AI models, supporting seamless deployment of AI-powered workflows across creative, media, communications, and market research teams. The platform also allows users to build and share custom AI assistants, laying the foundation for fully agentic marketing workflows where AI and human teams collaborate in real-time.
Key benefits of Agent Cloud include:
- Secure innovation: Proprietary client data is never used to train any LLMs.
- Access to leading AI tools: Includes GPT-5, Claude Sonnet 4, Grok 4, Gemini 2.5 Pro, and creative tools like Imagen and Veo3.
- Custom AI assistants: Build, deploy, and share assistants across an organization.
- Simplified billing: Consolidates subscriptions, charging only for tools actively used.
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“Agent Cloud unlocks the full range of what AI tools can do for modern marketers,” says Elspeth Rollert, CEO of The Marketing Cloud. “It removes the guesswork and lets your team dive right into the applications and use cases that drive impact. Heading into 2026, it also gives organizations the foundation they need to compete in a world of increasingly more agentic AI.”
Early beta users report significant gains in productivity and AI adoption:
“The Marketing Cloud has knocked it out of the park with Agent Cloud,” says Jim Stiefelmaier, Innovation Strategy Director at Yamamoto. “Having instant access to all the latest AI models, from GPT-5 to Gemini 2.5 Pro, in one secure, centralized platform has been a game-changer. The ability to seamlessly switch between models has boosted our team’s productivity, facilitated AI adoption, and helped streamline our workflows. I’m excited to see how The Marketing Cloud continues to innovate and evolve this valuable ecosystem.”
“Our agency would not be able to scale our adoption of AI at the rate we need to without a product like Agent Cloud,” says Michael Lamp, Chief Digital & Social Officer of Hunter. “It’s giving us the confidence to speed up our internal AI roadmaps and bring world-class research and media tools to the fingertips of our staff members around the world. It’s the definition of working smarter with technology.”
Agent Cloud positions The Marketing Cloud as a central hub for secure, scalable, and cutting-edge AI marketing operations, helping brands and agencies confidently leverage the next generation of AI capabilities.