The Media Trust (TMT), a worldwide leader in digital trust and safety solutions with over two decades of experience in the advertising technology industry, has also broadened its focus within Microsoft’s advertising ecosystem to ensure increased use of their cutting-edge technology and expertise to promote trust and safety on Microsoft’s owned and operate publishing properties.
In the scope of this initiative, The Media Trust will provide global detection capabilities for threats and real-time mitigation to protect Microsoft publisher audiences against malware, redirects, cloaked ads, among other malicious activities. Through the tackling of these maladies, the partnership is intended to ensure a safe user experience, in addition to the preservation of advertising functionality.
The Media Trust will leverage its own AI-driven detection capabilities, global infrastructure, and unique malware intelligence accumulated through its wide partner network to effectively detect and neutralize threats at their origin. This allows for rapid response without unwarranted disruptions to valued advertisers, maintaining harmony between adequate security and continued revenues. The Media Trust’s advanced emulation power and seasoned malware analysis staff possess the requisite strength to successfully counter the rapidly escalating threats of digital advertising malware.
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“For more than two decades, The Media Trust has worked to make the internet a safer place for users and advertisers alike. We’re proud to support Microsoft’s trust and safety goals through our data-driven insights and enterprise-grade detection capabilities,” said Chris Olson, CEO of The Media Trust.
This partnership is a reflection of The Media Trust’s dedication to enhancing digital trust within the advertising industry. This is because by partnering with other leading platforms like Microsoft, TMT is contributing to ensuring that publishers, brands, and their advertising agencies are protected and that there is a cleaner digital advertising industry in place.