cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    Weekly Roundup CMO
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    Previous Next
  • Featured Articles
    Content Marketing
    When Content Marketing Stops Working: Early Warning Signs of Saturation and What to Do
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    Previous Next
  • Quick Bytes
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
cmofirst cmofirst
  • Home
  • News
    Weekly Roundup CMO
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    Previous Next
  • Featured Articles
    Content Marketing
    When Content Marketing Stops Working: Early Warning Signs of Saturation and What to Do
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    Previous Next
  • Quick Bytes
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
cmofirst > Blog > Marketing > The Trade Desk Announces OpenSincera, a New Application that Delivers Greater Visibility into Advertising
MarketingNews

The Trade Desk Announces OpenSincera, a New Application that Delivers Greater Visibility into Advertising

Posted by By CMOFirst Bureau 2 Min Read
The Trade Desk Announces OpenSincera, a New Application that Delivers Greater Visibility into Advertising
Share on
READ NEXT
Ansira
Ansira Appoints Paul Tibbitt as Chief Executive Officer.

Global advertising technology leader The Trade Desk announced OpenSincera, a new application that provides the ad tech ecosystem with Sincera’s rich advertising metadata to reveal deeper insights on advertising quality and health of the digital advertising supply chain. Free and open to all participants across the entire advertising industry, OpenSincera will provide metrics on the ad experience such as ads-to-content ratio, page weight, average ads-in-view, and ad refresh rate.

The Trade Desk acquired Sincera earlier this year. In launching OpenSincera, The Trade Desk is extending the access of Sincera digital advertising data, making it more widely available to the industry than ever before. In addition, OpenSincera will launch alongside a new, first-of-its-kind API, a service that will enable ad-tech companies to build services based on the data easily and intuitively.

Also Read: Attentive Launches Bi-Directional Data Share Integration on Snowflake Marketplace

“Sincera has arguably the industry’s richest, most unique data on digital advertising supply chains,” said Jeff Green, Founder and CEO, The Trade Desk. “We are embedding the full scope of that data across our Kokai platform so our clients can have as much information as possible on what they are bidding on. But with OpenSincera, we are opening much of this data to anyone in the industry that has an interest in improving the health of digital advertising, including our competitors. This is just the latest example of The Trade Desk offering a service to the industry that can help the industry build transparency, trust and growth that raises all boats and improve the open internet.”

“Making OpenSincera available to everyone was critical for us to help improve the health of the advertising supply chain,” said Mike O’Sullivan, GM, Product, The Trade Desk. “We’re opening the door for everyone who wants to make advertising more transparent and efficient. The more data we can put into the hands of everyone in the advertising ecosystem the better it is for everyone and the open internet.”

SOURCE: Businesswire

Tags: ad tech ecosystem advertising quality CMOFirst digital advertising metadata news OpenSincera The Trade Desk
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
CMOFirst Bureau May 15, 2025
Previous Article Flam raises $14M to scale AI infrastructure for brand and marketing industry globally Flam raises $14M to scale AI infrastructure for brand and marketing industry globally
Next Article Amplitude Introduces New Enterprise Marketing Capabilities to Boost Impact and Revenue Amplitude Introduces New Enterprise Marketing Capabilities to Boost Impact and Revenue

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

Weekly Roundup CMO
MarketingNews

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!

4 Min Read
Opera brings built-in translation and animated cursors to Opera GX in latest update
MarketingNews

Opera brings built-in translation and animated cursors to Opera GX in latest update

2 Min Read
Syniverse Integrates with Ping Identity to Enhance Customer Experience
MarketingNews

Syniverse Integrates with Ping Identity to Enhance Customer Experience

3 Min Read
Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
MarketingNews

Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media

2 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!

Opera brings built-in translation and animated cursors to Opera GX in latest update

Syniverse Integrates with Ping Identity to Enhance Customer Experience

Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2025 CMOFirst - a brand owned and operated by WM America | All rights reserved | Privacy Policy| GDPR | Privacy Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.AcceptDeclinePrivacy Notice