The Trade Desk, a global leader in advertising technology, has unveiled Deal Desk, a groundbreaking component of its Kokai platform designed to transform how advertisers manage one-to-one deals and upfront commitments with publishers. This new innovation brings an unprecedented level of transparency, performance insight, and optimization to programmatic advertising.
Deal Desk equips both advertisers and publishers with real-time visibility into key deal metrics such as performance, inventory quality, and pacing. For the first time, underperforming deals can be actively optimized or augmented with premium alternatives from the open internet and curated marketplaces, including the Sellers and Publishers 500 Plus*.
Despite their critical role in programmatic strategy, many digital advertising deals fall short due to limited insight into impression value and delivery pace. Addressing this gap, Deal Desk uses advanced AI to diagnose issues and unlock new paths to campaign success—empowering buyers to pivot quickly and efficiently.
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“The Trade Desk is committed to improving the supply chain for digital advertising on the open internet, and improving deal performance is a vital element of this work,” said Will Doherty, SVP, Inventory Development, The Trade Desk. “Deals have not kept pace with advances in AI and transparency that savvy media buyers and sellers have come to expect. Deal Desk represents a long overdue innovation for our industry and will help advance the strategic relationships between advertisers and their premium publisher partners.”
Deal Desk also supports the evolving needs of media buyers who are increasingly favoring biddable activation strategies. By providing intelligent tools and flexible pathways to performance, The Trade Desk ensures buyers can extract greater value from their campaigns across premium inventory.
“As more buyers shift toward biddable activation, we’re focused on ensuring they have the tools, access, and flexibility they need to drive results,” said Jamie Power, SVP of Addressable Sales, Disney. “We continue to put our advertisers first, and our relationship with The Trade Desk reflects our commitment to meeting advertisers where they are and evolving how we transact to deliver greater efficiency and performance.”