Tinuiti, the largest independent full-funnel marketing agency in the U.S. across the media that matters most, announced the launch of its newly expanded AI SEO offering. As a full-funnel marketing agency that got its start in search 20 years ago, Tinuiti understands search strategy requires more than carefully chosen keywords-it’s about understanding how discoverability has changed and building influence where it truly counts.
Today’s launch follows Tinuiti’s recently unveiled powerful go-to-market message: Love Growth. Hate Waste. – a provocative message that cuts through industry complexity with brutal simplicity, and unites what brands care about most with what fuels Tinuiti’s passion.
Simon Poulton, EVP, Innovation & Growth, Tinuiti, said: “The search landscape has fundamentally changed. Not only in how we think about outcomes we’re looking to drive as we shift from clicks to influence, but also in the methods of influence as we embrace agentic relevance engineering. Our expanded search offering, AI SEO, has been designed to empower brands to actively participate in AI-powered search, shaping how they’re seen and understood across all online interactions. With AI SEO, we are ensuring Tinuiti’s clients have a seat at the table with both the performance and adaptability to succeed in a dynamic digital world.”
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Also known in market as Generative Engine Optimization (GEO), Tinuiti’s AI SEO offering is a direct response to the evolution of search, including the decline of traditional organic traffic, the rise of generative SERP features, and the growing need for brands to influence the conversation before an ad is ever served. AI SEO provides Tinuiti clients with essential visibility, ensuring brands show up where decisions get made, across both traditional engines and AI-powered platforms like Google AI Overviews, ChatGPT, Bing Copilot, Perplexity, and others.
Starting with an audit to inform current AI discoverability, Tinuiti’s AI SEO offering helps brands identify new opportunities for success, in addition to traditional offerings like site migrations, content strategy, and retail optimization. Tinuiti’s comprehensive approach means the focus extends beyond fundamentals for brands seeking to be part of the conversation, wherever they might be happening. Because, in the age of AI, it’s not just about rankings and being on page one—it’s about briefing the agent that now speaks on a brand’s behalf.
SOURCE: EINpresswire