Transmission, the world’s largest independent global B2B marketing agency, has introduced a groundbreaking Dynamic Content Engine, the latest innovation from its proprietary Propulsion Operating System. Purpose-built to respond to the shifting behaviors of modern B2B buyers, this new platform redefines how marketers engage with audiences across the funnel.
With today’s buyers conducting approximately 83% of their research independently—and often turning to tools like ChatGPT before engaging with sales teams—the traditional approach to B2B marketing is being disrupted. Transmission’s new solution is designed to help marketers adapt in real-time to these changes, enabling smarter, faster, and more relevant content creation.
“LLMs have hijacked search and information discovery causing the importance of brand resonance, recognition and effective sales to increase exponentially,” said Ricky Abbott, Transmission President, Americas. “We created this content engine to allow B2B marketers to spend more time in the battleground areas needed to win. Our engine offers quick solutions with real, immediate mid-funnel impact.”
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The Dynamic Content Engine delivers an integrated suite of capabilities to streamline and supercharge content strategies:
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Content Auditing: AI-driven analysis of existing content to identify performance gaps, redundancies, and optimization opportunities.
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Personalized Content Creation: Automated, persona-specific content strategies aligned by funnel stage, industry, account, or buyer profile.
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LLM-Optimized Content: Structured, metadata-rich content crafted for discoverability and relevance across large language model platforms.
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LLM Analytics: Always-on measurement tools to benchmark brand visibility and competitiveness within LLM-driven search environments.
By integrating real-time analytics and automation into the content development process, Transmission is equipping B2B marketers with the tools to deliver strategic, high-impact content tailored for the modern, self-educating buyer.
“Generative AI is not the future of content, it’s now,” said Chris Bagnall, Transmission Founder and CEO. “Brands that win are the ones who understand that LLMs are the new front page of the internet. Marketers must cater to an informed buyer who prefers to self-educate. Our approach fuses human insight with AI efficiency to give marketers the strategy, scale, structure and content builds to meet buyers where they are.”