Treasure Data announced the launch and general availability of Treasure Data AI Marketing Cloud. Unifying trusted customer data, secure AI agents, and intelligent activation, AI Marketing Cloud augments marketing teams’ abilities to deliver hyper-personalized experiences across every channel. It helps companies lower total cost of ownership by reducing dependencies on multiple marketing and data tools, and power revenue growth through more relevant engagement and AI decisioning.
Revealed at CDP World 2025, this milestone marks Treasure Data’s evolution from a customer data platform (CDP) pioneer to an AI-native marketing cloud built on a single, trusted data foundation to unify intelligence, cross-channel orchestration, and real-time personalization.
“Treasure Data AI Marketing Cloud is built on the world’s most trusted customer data foundation – helping brands turn data into intelligence, intelligence into engagement, and engagement into measurable growth and guaranteed ROI,” said Kaz Ohta, CEO and co-founder of Treasure Data.
Also Read: Zendesk Named Leader in 2025 Gartner For CRM Engagement
Why now: The AI-driven reinvention of marketing
For years, legacy marketing clouds have promised to help marketing teams orchestrate personalized customer experiences but have delivered complexity instead. Assembled from multiple acquisitions, they remain fragmented, operating on disconnected data models, inconsistent customer profiles, and unpredictable costs.
In the AI era, this architecture collapses under its own weight. AI requires memory, anchored in clean, unified first-party data. Without it, generative and predictive automation becomes generic, personalization fails, and ROI remains elusive.
Treasure Data AI Marketing Cloud was built to solve these foundational problems. Unlike stitched-together clouds, AI Marketing Cloud is AI-native, embedded from the ground up with Treasure Data’s Intelligent CDP, not bolted on as an afterthought.
While fully unified, AI Marketing Cloud remains interoperable by design. Enterprises can extend it with their preferred tools and ecosystems, connecting seamlessly with data warehouses, analytics platforms, and activation partners. This hybrid flexibility ensures customers retain choice and control, avoiding lock-in while gaining the power of a unified, intelligent data foundation.
Meet AI Marketing Cloud
The platform unifies all of Treasure Data’s AI Suites, which are designed for marketing professionals across the department. The Suites are powered by agents developed in Treasure Data’s AI Agent Foundry. Every Suite operates directly on the Diamond Record, a complete, trusted view of every customer, enabling enterprises to predict and personalize with precision.
AI Marketing Cloud includes:
- Engagement AI Suite for lifecycle marketers
Orchestrate enterprise-scale cross-channel engagement with AI-driven audience intelligence. Lifecycle teams can orchestrate timely, personalized journeys that drive retention and growth. This Suite includes:- Engage Studio: Drag-and-drop orchestration for campaigns across email, SMS, and mobile.
- Real-time Triggers: React instantly to customer behaviors with automated engagement.
- AI Signals: AI-driven insights that detect intent, analyze RFM (Recency, Frequency, and Monetary value), and predict Next Best Action and Next Best Product.
- ROI Reporting Agent: Dedicated AI analyst for marketing performance and ROI.
- Creative AI Suite for brand and campaign marketers
Empowers marketers to generate on-brand creative assets and campaign storytelling with generative AI, accelerating production of personalized content. This Suite includes:- Email Text Agent: Seamlessly generate customized subject lines, body copy, and imagery for emails delivered by the Engagement AI Suite.
- Image Generation Agent: Seamlessly generate strategic imagery selection across all campaign elements.
- Brand Guideline Agent: Ensure every piece of brand collateral adheres to established guidelines, protecting brand integrity.
- Image Remix Agent: Deliver AI-curated product visuals that align with each individual’s tastes.
- Background Removal Agent: Remove backgrounds from images instantly to support design needs.
- Personalization AI Suite for web and digital experience marketers
Delivers real-time web personalization by combining AI-driven signals with historical first-party data, helping digital marketers optimize onsite experiences and lift conversions. The Suite’s Personalization API Calls and Real-time Triggers enable teams to provide localized information to website visitors, serve dynamic home page and category pages, and include personalized cross-sells at checkout.
SOURCE: BusinessWire