Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, at the Gartner Marketing Symposium/Xpo announced new AI Suites for global enterprises to use agentic AI to drive revenue, save costs, and reduce risk. This announcement comes on the heels of the recent re-launch of Treasure Data’s vision, which combines the power of agentic AI with the privacy, trust, and scale of Treasure Data’s proven Intelligent CDP.
AI Agent Foundry and the power of the Diamond Record
Treasure Data transforms customer data and insights into actionable intelligence via its Diamond Record, which is unique in the industry, combining historical and real-time data into one trusted ID that can be embedded into every ID graph. Infused atop the Diamond Record is the AI Agent Foundry, which enables teams to build and refine AI agents leveraging the complete and accurate data of the Diamond Record.
All AI agents built on the Foundry draw on the full power of Treasure Data CDP, leveraging its trusted permissioning and precise, up-to-date data to help brands confidently step into an agentic future while keeping risks and inaccuracies to a minimum.
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Engage Studio, Treasure Data’s latest release, is proof of the power of an intelligent CDP:
“With the introduction of Engage Studio, we are now able to create high-quality emails efficiently. Thanks to intuitive operations and a wide range of templates, we have been able to reduce the amount of work required to create emails by two-thirds compared to before. Centralized management with the CDP has enabled us to carry out everything from data management to email delivery. In addition, flexible segment delivery using customer data is now possible, allowing for more detailed communication. We feel that Engage Studio is a function that allows us to achieve a high level of efficiency, quality, and data utilization in our marketing work.”
Kenta Kataoka, Eri Kadegawa, Riku Owaki, and Mizuho Mukaiyama, Data Management Division, Marketing and CRM Department, E-Commerce Business Division at TSI.
AI Suites: Prescriptive, outcome-driven AI solutions for marketing, CX, and customer service
While data and AI projects supported by competitor CDPs fail due to lack of adoption, unclear ROI, and “anything goes” use cases, Treasure Data’s AI Suites are purpose-built to drive and prove value fast for specific personas with specific needs. With these users in mind, the AI Suites transform teams that use customer data into “superhumans” who can now achieve more with less effort, to yield measurable, high-impact results.
“We are excited to continue to partner with Treasure Data as they deliver advanced new agentic solutions through their new AI Suites,” said Luiz Gama, Global Martech Head – Consumer Data, CRM and Media at AB InBev. “We see tremendous potential with Treasure Data’s AI Agent Foundry and agents, and we look forward to getting these solutions into the hands of our marketers so they can more easily use quality CDP data to drive customer experiences.”
SOURCE: Businesswire