Treasure Data, a leading AI-powered customer data platform (CDP) purpose built for the enterprise, announced that it was selected as the winner of the “Overall Data Analytics Company of the Year” award in the 5th annual Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization.
The Data Breakthrough Awards were founded to recognize the data technology innovators, leaders and visionaries from around the world in a range of categories, including DataOps, Data Analytics, AI, Business Intelligence, Data Privacy, Data Storage and many more. The program attracted thousands of nominations from across the globe.
“Being honored with the Data Breakthrough Awards for the second consecutive year is a testament to Treasure Data’s market leadership in CDP and customer analytics,” said Kaz Ohta, CEO and Co-founder, Treasure Data. “For over a decade, we’ve perfected the art of democratizing quality data across enterprises. Our focus now: pioneering AI-driven solutions to revolutionize sales and marketing efficiency, staying ahead of industry trends, and anticipating consumer needs.”
Also Read: LogicMonitor Appoints Brooke Cunningham as Chief Marketing Officer
AI Starts with Great Data
Unlocking the power of business intelligence (BI) hinges on quality data. With Treasure Data CDP, real-time accuracy and unified data drive actionable insights, outshining competitors. The Treasure Data platform offers intuitive out-of-the-box reporting for marketers and seamless BI tool integrations for analytics pros, ensuring valuable insights powered by AI, for every stakeholder. With Audience Studio, an interface for marketing analysis and activation, users can build segments using any audience attributes, data sources and historical data.
Treasure Data recently released new AI capabilities, which makes it simpler for marketers to leverage complex machine learning models for audience building, segmentation, and analysis, without reliance on BI or IT teams. Through Audience Studio, Treasure Data’s easy-to-use UI for non-technical marketers, these AI-powered workflows can drive faster ROI and allow data science teams time to focus on more strategic work.
“Treasure Data’s CDP empowers companies to create a productive, efficient customer experience. Businesses struggle with complex customer data challenges that limit their ability to understand and engage consumers effectively due to data disconnect,” said Steve Johansson, Managing Director, Data Breakthrough. “Along with its AI and ML capabilities, Treasure Data’s modeling and segmentation functions improve marketing accuracy and provide strategic personalization for a more seamless customer experience. We extend our sincere congratulations to the entire Treasure Data team for taking home the ‘Overall Data Analytics Company of the Year’ award!”
SOURCE: BusinessWire