Triton Digital, a global leader in digital audio, podcast, and broadcast radio technology, has announced an expanded partnership with Audioboom, a top global podcast network. Audioboom will now integrate Triton’s Sounder solution across its extensive content catalog to enhance contextual targeting and improve brand suitability guidance.
This integration equips advertisers with advanced targeting capabilities and provides Audioboom with greater control over Showcase, its podcast advertising marketplace. Key benefits include:
- Advanced Contextual Targeting: Sounder’s technology ensures ads are matched with relevant content, maximizing campaign performance across Audioboom’s podcast network.
- Enhanced Brand Suitability: Sounder’s comprehensive suitability tools help advertisers align with content that reflects their brand values, ensuring a safer and more effective advertising environment.
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“Implementing Triton Digital’s Sounder solution marks another transformative moment in our partnership,” said Stuart Last, CEO of Audioboom. “Having worked with Triton Digital for years on podcast measurement and recently fully transitioning to TAP, we’re excited to enhance our advertising capabilities through the use of Sounder. This integration not only strengthens our position as a leader in podcast monetization but also empowers us to increase monetization for content creators and provide better value to advertising partners through more intelligent content understanding and ad placement capabilities.”
This partnership builds on Audioboom’s exclusive participation in Triton’s U.S., Latin America, and Australia Podcast Reports, which provide validated metrics for popular podcast content. The integration of Sounder technology marks a new phase in the collaboration, introducing data-driven ad solutions that enhance the podcast advertising experience for content creators and brands alike.
“This expansion of our partnership with Audioboom demonstrates our ongoing commitment to advancing podcast advertising technology,” said Sharon Taylor, Executive Vice President of Podcast and Content Delivery at Triton Digital. “The integration of Sounder’s capabilities with Audioboom‘s extensive podcast network creates new opportunities for publishers and advertisers to connect with audiences more effectively while maintaining the highest standards of brand suitability.”