Unity, the leading platform for creating and growing games and interactive experiences, introduced the Unity Audience Hub – a powerful new solution designed to help brand marketers connect with high-intent audiences across mobile, web and connected TV (CTV). By fusing privacy-first insights from Unity’s advertising ecosystem with trusted third-party data, the Audience Hub enables smarter, more targeted campaigns without compromising user privacy.
In beta testing, the Unity Audience Hub delivered impressive results for early adopters, including a 102.6% increase in click-through rates and a 103.6% boost in overall engagement, showcasing its effectiveness in identifying and reaching relevant, high-value audiences.
“At WPP Media, we’re always looking for ways to connect with potential customers in a more relevant and engaging way,” said Pete Basgen, Global Gaming & Esports Lead at Wavemaker, a WPP Media Brand. “Leveraging the Unity Audience Hub allows us to unlock valuable gaming insights and activation opportunities for our clients.”
Also Read: Basis Technologies Enhances Advertising Platform with Omnichannel and Automation Tools
“Experian’s 2,400+ audiences help brands precisely identify and engage the high-value gaming audiences that power Unity’s ecosystem,” said Crystal Jacques, Vice President of Enterprise Partnerships at Experian. “By integrating our audience insights with the Unity Audience Hub, marketers can refine their user acquisition strategies, reach targeted audiences across mobile, web, and CTV, and drive performance—all in a privacy-first manner.”
Marketers can activate these curated audiences across Unity’s expansive mobile app and gaming inventory, as well as on connected TV through a strategic partnership with Roku-extending reach and impact across key digital channels.
“Roku is thrilled to partner with Unity to unlock more performance efficiencies for advertisers,” said Lindsay Pullins, Director, Head of Business Development & Partnerships, Commerce and Performance at Roku. “Gaming now commands a large share of consumer time and attention, and Unity understands these audiences. Unity marketers can reach more relevant streamers on Roku, the #1 TV streaming platform in the U.S.*”