Universal Ads, a TV advertising platform designed to simplify access to premium video inventory, has partnered with Ramp, a financial operations platform that helps businesses save time and money. This collaboration will provide Ramp’s 30,000+ customers with direct access to premium TV advertising inventory through Universal Ads’ new ad-buying platform.
Ramp supports thousands of businesses across the U.S., helping them grow efficiently by eliminating wasteful spending and automating financial tasks. Through this partnership, Ramp customers can now leverage TV advertising to further accelerate their growth by accessing brand-safe, premium video content.
“At Ramp, we build products with a single goal: to help businesses get more out of every dollar and hour,” said Colin Kennedy, Chief Business Officer at Ramp. “This partnership with Universal Ads allows us to make TV advertising more accessible, intuitive, and cost-effective for customers – extending our mission to even more parts of the business. It is just another way we are helping businesses focus on what truly matters: their continued growth and success.”
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Ramp customers can now connect with qualified audiences through premium content from major networks such as A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, and Xumo, with additional networks to follow.
“Ramp’s customers are exactly the kinds of brands that Universal Ads was built to serve — growing, innovative businesses that traditionally haven’t had an easy way to launch scaled TV advertising campaigns,” said James Grant, General Manager at Universal Ads. “As these businesses explore tech-forward ways to expand their profiles and reach their goals, there’s no better opportunity than premium TV advertising at scale.”
“Television advertising has long felt like it was only accessible for established brands,” said Alexis Rivas, CEO and co-founder at Cover. “Ramp and Universal Ads have opened this premium environment in a way that previously felt impossible, and we’re excited to capitalize on this opportunity.”