UserTesting, the leading provider of human insights for the enterprise, announced the launch of UserTesting Verified™, an advanced participant verification system powered by AI and geolocation technology. This latest innovation is designed to enhance data integrity, reduce fraud, and help organizations drive faster, more confident decisions based on reliable human insight.
By combining machine learning with behavioral and geolocation intelligence, UserTesting is raising the bar for research quality and trust-key pillars for any enterprise looking to reduce risk, accelerate time to market, and compete on customer experience.
“This is more than a feature, it’s a strategic investment in trust,” said Baran Erkel, Chief Strategy Officer at UserTesting. “As organizations embed human insights deeper into product development, marketing, and the customer journey, they need to know the data is sound. We’re delivering smarter, more proactive protections that uphold the quality our customers rely on.”
A New Standard for Insight Trustworthiness
The new dual-layer system combines advanced intelligence with a purpose-built AI engine to identify and block fraudulent activity with greater accuracy. Together, they detect VPN use with 40% greater effectiveness, identify fraudulent patterns, and flag suspicious activity for human review by UserTesting’s expert panel operations team.
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This hybrid model delivers the best of both worlds: automation at scale and ethical oversight-ensuring only high-integrity participants enter the feedback funnel.
Enterprise-Grade Confidence, End to End
Unlike point solutions focused solely on blocking bad actors, UserTesting’s verification system supports trust at every stage, from participant onboarding to session entry. The system conducts checks both before and during research, offering consistency and reliability across all test types.
Notably, UserTesting’s approach has contributed to a moderated session no-show rate of only 4.1%, an industry leading rate, minimizing delays and boosting research velocity for enterprise customers.
Supporting Strategic Customer Experience Initiatives
This launch is part of UserTesting’s ongoing investment in delivering trusted, real-time human insight at scale, enabling teams to reduce rework, improve conversion, and accelerate time to market. As companies face increasing pressure to differentiate through experience, UserTesting provides the trusted, on-demand feedback infrastructure needed to inform critical decisions across the product, design, marketing, and customer experience lifecycle.
SOURCE: UserTesting