A renowned market leader in AI-powered marketing success and customer data intelligence, Validity Inc. has announced the launch of Validity Engage, a cutting-edge AI-powered platform designed specifically for executing emails with greater intelligence, speed, and confidence.
Developed specifically for high-volume and performance-oriented marketing teams, Engage has been designed to address uncertainty in execution. Marketers can now prevent, as opposed to responding to problems that might arise in their campaigns, thereby enhancing better execution, improved messages, and boost deliverability.
At its core, Engage operates through four specialized AI agents that work seamlessly across every campaign.
- Ignite Agent acts as the primary line of defense, as it automatically detects and resolves rendering, coding, and compliance risks before deployment.
- Guardian Agent Continuously monitors subscriber experience and deliverability performance, enabling senders to identify any issues at the earliest stages before they affect inbox placement.
- Expression Agent also offers to assist creative optimization, as it allows customers to generate different subject lines, copies, and CTAs to optimize engagement rates.
- Insight Agent measures campaign performance against competitors, highlighting untapped revenue potential for marketers to take action and improve return on investment.
Unlike point solutions that rely on limited internal data, Engage is powered by Validity’s expansive global data ecosystem. Processing more than 2.5 billion data signals daily-representing the majority of global commercial email traffic-the platform leverages one of the most comprehensive datasets in the industry. This scale enables predictive intelligence that transforms what were once reactive decisions into proactive, data-backed actions.
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“We have spent years building the largest and most trusted data network in marketing,” said Mark Briggs, Founder, Chairman, and CEO at Validity. “Engage is how we put that intelligence to work to help marketers see what’s coming, act fast, and deliver better campaigns with far less friction. The platform surfaces revenue opportunities, optimizes content, and automatically corrects issues across every email a company sends.”
By embedding intelligence directly into the campaign lifecycle, Engage enables teams to:
- Identify and mitigate risk before campaigns are deployed
- Accelerate execution without adding workflow complexity
- Maintain consistent performance improvements across large-scale email programs
“Agentic AI is only as accurate as the data and tools behind it—and we’ve built an AI engine powered by the richest, most reliable dataset in email,” said Matt Gore, Chief Technology Officer at Validity.” With Engage, we transform our data–a level of insight unmatched in the industry—into practical, always-on assistance across the entire campaign lifecycle.”
Litmus Enhancements Expand Deliverability Visibility
The release of Engage debuted as part of Validity’s Q1 product launch at Litmus Live 2026, the company’s flagship conference for email marketing professionals. In parallel with Engage, Validity expanded deliverability intelligence within the Litmus platform to provide deeper visibility into real-world inbox performance.
For the first time, Litmus users can now access aggregated inbox placement, spam folder distribution, and tab placement insights across recent campaigns. Marketers can also analyze placement data at the individual email level, identify underperforming sends quickly, and take corrective action—all within the existing Litmus workflow.
“Email marketers need clear answers about deliverability, beyond the surface-level metrics provided by ESPs,” said Cynthia Price, Senior Vice President of Marketing at Validity. “By bringing inbox placement and campaign-level deliverability insights directly to marketers, Litmus is a true end-to-end email solution, built uniquely to serve enterprise customers.”
Removing Barriers to Enterprise-Scale Execution
To further simplify execution and adoption, Validity introduced an unlimited pricing approach for their tools. This is done by moving away from seat limitations and usage-related barriers, with the aim of making enterprise-grade best practices more accessible, while allowing teams to innovate without added cost constraints.
Strategic Implications for Enterprise Email Marketing
Inbox competition is on the rise, and the complexity of email deliverability is greater than ever. What marketing teams at organizations need is not merely another dashboard, but instead actionable advice baked into the system. This is exactly what Engage represents: the next generation of trustworthy, autonomous, AI-based solutions to enable marketers to shift from fixing to optimizing.
For organizations with scale, with AI assist creative, deliverability, competitive metrics, and frictionless pricing, there is a comprehensive platform defined with revenue-focused email marketing, as evidenced by Validity Engage.
With this integration of intelligence for content, compliance, and deliverability, Validity is fueling Engage to become the command center for enterprise execution of email, with a focus on achieving growth with reduced risk.