Valimail, the leading provider of email authentication and anti-impersonation solutions, announced the launch of its BIMI Simulator, a comprehensive suite of tools designed to empower brands to visualize and optimize their email presence through Brand Indicators for Message Identification (BIMI). This first-of-its-kind platform allows users to see what their email could look like with BIMI, understand the potential brand impression opportunity by implementing BIMI, and be inspired by what other companies and competitors are doing with their logos.
Valimail has been at the forefront of BIMI since 2018 as part of the AuthIndicators Working Group, the founding group of BIMI, and has been instrumental in the development of industry standards enabling brands to deliver their logos alongside email messages to billions of inboxes worldwide, increasing customer engagement with those messages and boosting brand trust. More recently, Valimail was a key partner in introducing a new capability to enhance BIMI with Common Mark Certificate (CMC), which provides greater flexibility and more affordable pathways for brands of all sizes that either do not have the right product trademark or do not have a trademark at all, looking to enhance their email marketing efforts while ensuring the security of their email communications.
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One critical component of BIMI implementation is achieving Domain-based Message Authentication, Reporting, and Conformance (DMARC) at enforcement, an email security protocol that helps companies protect against email spoofing by verifying email senders and protecting domain owners from unauthorized use. By adding BIMI to DMARC, companies transform email authentication from a technical requirement into a visible brand asset, driving organizations to prioritize and achieve DMARC enforcement to unlock the full potential of BIMI.
“Brand amplification and protection via BIMI adds additional ROI benefits to DMARC enforcement. Our pioneering work with the ecosystem on the BIMI standard extends past security and helps increase top line revenue.” said Alexander Garcia-Tobar, CEO and Co-Founder of Valimail. “By visualizing the impact of BIMI, we’re motivating departments outside of security to partner with their infrastructure, messaging, and security teams to build a stronger defense against phishing and impersonation, while ensuring their brand’s integrity in every inbox.”
SOURCE: AccessNewswire