Verve, a leading media platform specializing in emerging digital channels, has announced a strategic partnership with Audigent, a part of Experian and a pioneer in data activation, curation, and identity solutions. This collaboration brings together both companies’ proprietary probabilistic targeting technologies to significantly enhance audience targeting in cookieless and ID-less environments.
With this partnership, brands can now leverage Audigent’s advanced curation capabilities to reach Verve’s expansive global audience of 2.5 billion users. This integration enables privacy-centric, curated probabilistic targeting across high-growth channels such as connected TV (CTV), in-app environments, and digital audio.
Verve continues to lead in the mobile app supply-side platform (SSP) space. According to recent data from Pixalate, Verve ranks #1 in North America across both the Apple App Store and Google Play Store. On iOS alone, Verve commands a 36% market share—over seven times that of its nearest competitor. On Android, the company also tops app traffic rankings across both the U.S. and Canada. Meanwhile, in the CTV space, Verve is rapidly establishing itself as a frontrunner in Supply Path Optimization (SPO) through direct publisher and broadcaster integrations.
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Both Verve and Audigent have long been at the forefront of data privacy and identity innovation. Verve’s patented ATOM ID-less technology harnesses on-device first-party signals along with sophisticated contextual and demographic modeling to build audience profiles—without relying on traditional identifiers. Audigent’s HadronID is also recognized as a market leader among cookieless identity solutions.
“As signal loss within the digital ecosystem continues, it is becoming increasingly difficult for advertisers to reach a growing portion of audiences, particularly on the mobile devices and connected televisions where they’re spending most of their media time,” said Morgan Jetto, Verve’s SVP & GM of Marketplace. “At Verve, we’re committed to connecting brands with consumers. Audigent shares this vision of a privacy-first advertising landscape where brands can still engage people in relevant ways, and together we’re building a better media ecosystem for everyone.”
Audigent’s supply-side data activation powers a suite of private marketplace (PMP) solutions—including SmartPMPs, ContextualPMPs, and CognitivePMPs—which allow advertisers to target precise audience segments at scale. With this partnership, those curated PMPs can now extend to previously underserved environments like mobile and CTV, where cookie-based identifiers are often unavailable.
“Advertisers are demanding innovative ways to reach critical consumer segments without compromising data ethics,” said Greg Williams, SVP Partner Success, Audigent. “By joining forces with Verve, we’re enabling brands to engage ID-less audiences across mobile and CTV—while delivering the scale, relevance, and performance they expect.”