VideoAmp, a leading media measurement company revolutionizing advertising, introduced VXP (VideoAmp Cross Screen Planner), a cutting-edge media planning solution designed to help agencies and brands efficiently reach target audiences across linear TV, streaming, and digital platforms.
Expanding its current integrations, VideoAmp now unlocks access to census-level streaming data from major publishers, including Disney, FOX, and Paramount, augmenting its currency-grade cross-platform measurement dataset spanning 40 million homes and 65 million devices. Snap was previously announced last August.
“In pursuit of enabling precise, cross-platform planning for our rich and engaging content, this solution from VideoAmp will continue to expand the way we demonstrate performance and outcomes for advertisers across our inventory,” said Dana McGraw, SVP of Data and Measurement Science, Disney. “By leveraging insights rooted in identity and our clean room engagement with VideoAmp, we’re continuing to explore new ways we – and the wider industry – can plan and measure reach of audiences in streaming, with accuracy and precision.”
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“Census-level data provides the necessary precision required for more accurate planning across linear, streaming, and now social video,” added Megan Pagliuca, Chief Product Officer, Omnicom Media Group. “Given the abundance of inventory generated from the shift to CTV and the importance of social video platforms, it is critical we have a complete view into our video investment opportunities. By integrating audience and outcomes datasets from Omni – the open operating system that supports all Omnicom agencies – Omnicom has and continues to work diligently with VideoAmp to build planning capabilities that reflect the full scope of the marketplace, ensuring a unified approach across all video channels.”
VideoAmp integrates these datasets through its patented clean room technology, enabling privacy-first cross-platform planning. This approach helps advertisers maximize reach among advanced and demographic audiences. By breaking down traditional silos, VideoAmp’s advanced planning solution empowers advertisers to efficiently allocate their media budgets and connect with target audiences wherever they are watching through the most representative first-party datasets.
“We are extremely excited to join forces with VideoAmp to integrate FOX data into the Planning tool, providing an enhanced solution to our agency partners,” said Darren Sherriff, SVP, Advanced TV at FOX. “Working more closely with VideoAmp allows the planning process to be far more holistic and representative of all FOX inventory across both linear and digital. As the paradigm for buying extends beyond traditional linear to include cross-platform, demo, and advanced audiences, this evolution is essential for our agency partners, and we are happy to support it.”
VideoAmp’s clients now have unparalleled flexibility through its cross-platform planning solution, available now in early access and expanding for broader access in Q2 2025. Users can access the solution via a new intuitive interface or through an API integration, allowing seamless embedding of VideoAmp‘s currency-grade planning tools into existing workflows. Alongside VideoAmp’s suite of audience measurement, attribution, and optimization capabilities, clients can now seamlessly integrate a comprehensive suite of currency-grade solutions into their tools and systems to drive better outcomes.