Vimeo, the leading video platform for creators and businesses, has announced the launch of Vimeo Streaming, marking a transformative step in how content is delivered, monetized, and protected across all screens. This next-generation offering empowers creators-regardless of size-to launch their own branded streaming services and apps, unlocking new revenue opportunities and delivering elevated viewing experiences to global audiences.
With the rise of creator-driven content, today’s digital entrepreneurs are increasingly seeking alternatives to ad-reliant platforms. Vimeo Streaming provides the infrastructure to do just that. Over the past three years, creators leveraging Vimeo’s tools have generated more than $1 billion in direct revenue.
Built as an all-in-one platform, Vimeo Streaming allows creators to launch and scale fully branded streaming services—without writing a single line of code. As audiences grow, the platform scales with them, offering flexible subscription tiers, detailed audience insights, and AI-powered services to expand global accessibility. Additionally, Vimeo’s new Digital Rights Management (DRM) features offer enterprise-grade content protection, while APIs and an embeddable player provide integration options for creators who want complete control over their ecosystem.
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“Vimeo is proud to serve the professional creator. With our new Vimeo Streaming release, we are giving creators more ways to connect with and gain a deeper understanding of their audiences, more ways to monetize their content, and higher grade security,” said Philip Moyer, CEO of Vimeo. “Vimeo is also breaking down language barriers for creators with our new AI services. We believe creators should be in control of their work and how they are paid; so we’re taking the technologies that are usually only afforded by the biggest platforms and putting it in the hands of our customers, at a fraction of the cost.”
Vimeo Streaming is a significant evolution of the company’s previous over-the-top (OTT) platform, designed to reduce the complexity and cost of building, managing, and monetizing a streaming service. The platform introduces a powerful suite of new features, including:
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Flexible Monetization Tools: Offer tiered memberships with premium perks such as exclusive content, live events, or merchandise.
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Custom Video Bumpers: Promote specific shows, messages, or sponsors before your videos play.
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Enterprise-Grade Security: Advanced DRM ensures creators retain full control over their intellectual property.
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Actionable Audience Analytics: Deeper insights into viewer behavior to inform content strategy.
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AI-Powered Localization: Auto-captioning and dubbing features enable creators to scale multilingual content for global audiences with ease.
“Vimeo Streaming allows us to concentrate on our core competency-producing content-and leave the technical aspects to Vimeo,” said Sam Reich, CEO of Dropout, a leading comedy subscription service from the creators of College Humor. “Our subscription business is far and away our biggest revenue driver, and Vimeo‘s comprehensive suite of tools means we’re delivering it to our audience stylishly and reliably.”