Vistar Media, a leading global provider of technology solutions for out-of-home (OOH) media, has announced a strategic global data partnership with Spotzi, a geomarketing intelligence leader. This partnership is designed to meet the growing demand for scalable, cross-market audience targeting, empowering advertisers to execute international OOH campaigns with greater precision and consistency.
Following the rollout of Vistar Media’s global demand-side platform (DSP), cross-border campaign activity has experienced robust growth, averaging a 36% increase month-over-month.* In response to this momentum, Vistar is deepening its global capabilities by integrating Spotzi’s advanced audience data—unlocking streamlined, data-driven media buying across the U.S., Canada, EMEA, and APAC regions.
“As brands expand internationally, they need audience strategies that scale with them—not a patchwork of regional data solutions,” said Amanda Flugstad-Clarke, Senior Director of Data Partnerships at Vistar Media. “Our partnership with Spotzi makes that possible. Advertisers can now reach audiences in multiple countries using standardized, high-quality data—all from one platform. It’s a huge leap forward for global OOH.”
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With Spotzi now integrated into the Vistar platform, advertisers benefit from:
- Consistent, cross-regional audience targeting: Use a unified audience taxonomy enriched with local insights for greater relevance and reach.
- Seamless DSP integration: Tap into Spotzi’s audience data directly within Vistar’s global DSP for streamlined, end-to-end campaign activation.
- Simplified global execution: Remove the complexity of juggling multiple regional data vendors and accelerate speed-to-market.
“This partnership is a true meeting of minds,” said Remco Dolman, CEO of Spotzi. “Vistar brings world-class OOH technology, and Spotzi brings the audience intelligence to match. Together, we’re making out-of-home as intelligent and accessible as digital—powered by automation, data, and scalable solutions.”
As the OOH industry increasingly moves toward data-driven, omnichannel strategies, this partnership positions Vistar and Spotzi to lead the next wave of innovation—offering advertisers global reach without compromising on audience accuracy or campaign efficiency.