Wiland, has partnered with Snowflake to provide MarketSignals™ as a connected app on Snowflake. The application enables customers to seamlessly access enriched predictive consumer data, driving sharper audience segmentation, enhancing campaign performance, and streamlining marketing strategies within a secure, cloud-based platform.
“We’re excited to introduce MarketSignals on Snowflake, providing our shared customers with unparalleled access to predictive consumer insights and empowering them to make more informed, data-driven decisions directly within their cloud infrastructure,” said Mike Gingell, CEO of Wiland. “Together with Snowflake, we are helping businesses achieve new levels of precision and effectiveness in their marketing efforts.”
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Wiland leverages Snowflake, the AI Data Cloud company, to provide businesses with seamless access to MarketSignals through its connected app solution. This offering includes advanced segmentation capabilities, over 3,000 data elements—2,000 unique to Wiland—and powerful predictive insights. Marketers can now leverage these resources within Snowflake’s secure environment to enhance audience targeting and marketing strategies. This integration delivers real-time insights that support personalized campaigns, leading to increased customer acquisition and higher ROI.
“MarketSignals offers powerful predictive insights, enabling businesses to enrich and fine-tune audience targeting and optimize their marketing efforts with precision,” said David Wells, Industry Principal, AdTech and MarTech at Snowflake. “Wiland’s connected application on Snowflake’s scalable, secure platform will empower joint customers to unlock the full potential of their data, creating more personalized and impactful campaigns.”
SOURCE: Businesswire