Wiland, the leading provider of data-driven marketing solutions, announced the launch of RapidPost, a fast and flexible direct mail program that enables brands to deliver highly targeted, small-format mailings to their best customers and prospects within days. RapidPost helps brands present the right offer to the right consumers at the exact right time.
RapidPost’s turn-key solution empowers marketers to react quickly and market to high-value buyers and prospects in as little as 7–10 days. The solution leverages Wiland’s vast first-party data and predictive modeling to target consumers based on behavioral recency, identifying individuals who have recently made purchases or donations. By reaching people while they’re actively in-market, RapidPost helps marketers connect at the optimal moment, increasing campaign performance and return on investment.
“RapidPost was developed in direct response to what our clients told us they need: a fast, flexible, data-powered solution to help them retain their best customers, effectively promote to prospects, and reach people while they’re actively in market,” said Mike Gingell, CEO of Wiland. “RapidPost gives marketers a powerful way to respond to near real-time consumer behavior with a timely, relevant message that cuts through the noise.”
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Ideal for direct-to-consumer brands, nonprofits, and omnichannel retailers, RapidPost supports a wide range of use cases, including:
- Promoting top-performing or seasonal products
- Reaching existing customers and prospects with personalized offers
- Engaging lapsed or active customers with timely offers
- Replacing or augmenting catalog campaigns
- Enhancing retention during slower acquisition cycles
Whether a brand needs full-service execution or simply targeted audiences, RapidPost integrates seamlessly with existing marketing workflows. Wiland partners with a trusted network of creative and print specialists to provide scalable support tailored to each client’s needs.
SOURCE: Businesswire