Wistia, a leading video marketing platform for businesses, unveiled new artificial intelligence (AI) video translation and dubbing features, complete with lip-syncing, making it the first video platform to offer a complete, end-to-end solution for localization. Powered by HeyGen and supporting over 30 languages, these new capabilities enable brands to effortlessly translate, dub and personalize video content directly within the Wistia platform, expanding global reach while delivering authentic experiences to audiences across diverse markets.
With 57% of brands investing more in video in 2025, video content has become a critical element of successful global marketing strategies. Furthermore, 84% of businesses report revenue growth from localization, underscoring the value of adapting video assets for international audiences. Wistia’s new video localization features help companies scale their content, enhance engagement, improve search rankings and reduce costs – delivering measurable return on investment (ROI).
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“With this launch, we’re harnessing the full potential of AI to make it seamless for businesses to connect with audiences around the world,” said Chris Savage, CEO of Wistia. “Our new localization capabilities empower brands to transcend borders, unlocking marketing opportunities they never thought possible. It’s a transformative moment, allowing brands to easily tap into new markets with a personal, localized touch.”
Wistia users simply upload their video, select from a range of languages and the platform generates AI-powered translations. These translations can range from basic transcripts and captions to fully dubbed versions with lip-syncing, all while maintaining a consistent video file for easy management and distribution. In 2024, nearly half of all videos uploaded to Wistia included at least three accessibility features, up from just 11% in 2021, reflecting the growing focus on video inclusivity.
“We’re thrilled to partner with Wistia to bring HeyGen’s GenAI video technology to their customers,” shared Kevin Raheja, Head of Product Partnerships at HeyGen. “This unlocks an entirely new level of global reach and engagement and reflects our shared commitment to making video communication more accessible, inclusive and powerful.”
SOURCE: PRNewswire