Wistia, a trusted video hosting platform for nearly twenty years, now provides LLM-friendly embed codes. These codes make business videos easy to read and find with AI search engines like ChatGPT. This innovation addresses a big gap in digital marketing. LLMs can now access and understand video content. This is becoming crucial for brand communication.
Making Video Content Visible to AI for the First Time
With OpenAI recently confirming more than 800 million weekly active ChatGPT users, AI-driven search is rapidly reshaping how audiences find and consume information. Despite this shift, most business videos have remained “invisible” to LLMs because JavaScript-based video players cannot be executed by these systems. As a result, product demos, educational content, and brand storytelling embedded in videos have been inaccessible-until now.
Wistia’s new embed codes overcome this limitation by placing video transcripts directly into the HTML of the page. This makes the content readable by ChatGPT and similar AI tools, enabling them to interpret and surface insights from video just as they would traditional written content.
“Businesses have invested tremendous resources in creating high-quality video content, but that content has been invisible to the AI tools where their audiences are increasingly searching,” said Chris Savage, CEO at Wistia. “We’re giving marketers the same competitive advantage in AI-powered search that we’ve provided in traditional SEO for years, without requiring any technical expertise or compromising on performance.”
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Key Features and Benefits
Zero implementation complexity: Marketers simply copy and paste the new embed code-no engineering support needed.
Lightweight, fast performance: Embeds stay under 50kB, ensuring optimal load speeds and smooth playback.
Automatic transcript integration: Uses Wistia’s transcription technology to instantly make video content machine-readable.
Based on strong SEO foundations, Wistia uses nearly 20 years of expertise. This helps brands get the most out of their video discoverability.
Capitalizing on the New Era of AI-Powered Search
The launch arrives at a critical moment, as brands adapt to a seismic shift in how search is conducted. Companies using AI-optimized discovery now will gain a strong edge, much like those who embraced SEO early on. They’ll shine where consumers ask more questions and seek recommendations.
Wistia now offers LLM-friendly embed codes to all customers for free. Users can easily adopt the feature. Just replace the old embeds with the new LLM-Friendly version. All legacy analytics are preserved. This capability fits perfectly with the complete Wistia video marketing suite.