Wix.com Ltd., the world’s leading SaaS website builder platform, announced the strategic acquisition of Hour One, a pioneering company in generative AI media creation. This move marks a significant step forward in Wix’s ongoing evolution as a leader in AI-driven digital experiences, providing access to cutting-edge technology that will redefine web design and visual content creation.
Founded in 2019, Hour One specializes in scalable, studio-quality content generation through its innovative platform that combines personalized video and interactive storytelling with real-time engagement. Powered by a proprietary cloud infrastructure, Hour One uniquely integrates generative AI inference with advanced 3D rendering—placing Wix at the forefront of scalable, high-impact content production.
“We are excited to expand our knowledge and investment in AI by bringing Hour One into the Wix fold,” said Ronny Elkayam, COO at Wix. “This move reinforces Wix’s position as a leader in the new era of generative AI and fuels our vision to make web creation smarter, faster, and more immersive. We see significant opportunities to accelerate innovation and build experiences the industry hasn’t yet imagined. By bringing these capabilities in-house, we can maintain higher quality and control over rapidly evolving front-end technologies, reduce reliance on third-party providers, and better manage costs. Most importantly, we are acquiring a team of exceptional talent with deep technical expertise in generative AI and media infrastructure. Together, we’ll push the boundaries of what creators and businesses can do with Wix.”
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“Joining Wix is a natural next step in our journey,” said Oren Aharon, Ph.D., Co-founder and CEO of Hour One.
“From day one, we’ve been driven by the vision of making high-quality media creation accessible and scalable through AI. With Wix’s global reach, product innovation, and commitment to empowering creators, we’re excited to amplify our impact and shape the next generation of web and content experiences together.”