Wix, the leading SaaS website builder platform globally announced the launch of Wixel, a new standalone AI-powered visual design platform. Built to democratize visual design, Wixel enables anyone to effortlessly bring their ideas to life, producing high-quality results with ease. The platform integrates cutting-edge artificial intelligence with an intuitive user interface and powerful features to offer a seamless visual design experience.
In an era of rapid technological change and rising user expectations, studio-quality design has become the new standard. With the overwhelming amount of available tools, the landscape is constantly shifting, and many business owners and creators often struggle with finding the right tools for specific use cases and producing professional results.
Wix has long been at the forefront of making complex technologies accessible to all, empowering anyone to build professional-quality websites. That same vision now powers Wixel, an AI-driven design platform that brings high-end creative tools to anyone. Wixel is unique in that it handles the complexity behind the scenes, choosing the best models for each task to ensure optimal results.
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For example, a jewelry designer can snap a photo of their product, upload it to Wixel, instantly remove or place their product in a completely different setting and context, fine-tune contrast and saturation, and place it into a professionally designed template – all within minutes. They can add text, customize the layout, and download the final image to use on social media or their online store. Alternatively, Wixel can generate high-quality images in several different styles, giving users the flexibility to match their brand seamlessly. This end-to-end workflow makes it easier than ever to create visual assets, with even more advanced features, like video and story creation on the horizon.
“AI is the foundation of Wixel,” said Avishai Abrahami, Co-Founder and CEO of Wix. “Design is in our DNA, and simplifying complex experiences is what we do best. We’re now determined to revolutionize design by democratizing access to powerful and creative tools for everyone, regardless of their design expertise. This version is just the beginning, and I am excited to explore the limitless creative possibilities that Wixel will unlock as we continue to innovate and refine our platform.”
SOURCE: GlobeNewswire