Wix.com the leading SaaS website builder platform globally, announced a partnership with ActiveCampaign, a leading marketing automation platform that helps small teams power big businesses in over 170 countries. This collaboration introduces an integrated solution for businesses of all sizes, franchises and multi-location businesses, to streamline their website and marketing technology stack, simplifying operations and enhancing customer engagement.
By combining Wix’s robust website management capabilities with ActiveCampaign’s advanced marketing automation platform, businesses can seamlessly oversee customer journeys from front-end website interactions to back-office operations. The integration enables effortless syncing of data between Wix websites and ActiveCampaign accounts – allowing for streamlined customer interactions, marketing campaigns and automations, and analytics. Key features include:
- Streamlined Data Integration: Data is seamlessly synched across both platforms, enabling business to better manage customer interactions and marketing efforts.
- Scalable Marketing Automation: Businesses can effortlessly create, distribute, and automate highly personalized marketing campaigns By leveraging customer insights—such as form submissions, product purchases, and other behaviors tracked on Wix sites and landing pages—businesses can seamlessly launch targeted, data-driven marketing initiatives.
- Comprehensive Centralized Reporting: Businesses have a holistic view of performance across their entire network, providing insights into customer engagement, sales conversions, and the effectiveness of marketing campaigns.
- Enhanced Multi-Location Management: Franchises and multi-location businesses can efficiently manage marketing automation, customer engagement, and website operations across multiple brands and locations using ActiveCampaign HQ. This centralized platform allows businesses to maintain brand consistency at both corporate and local levels.
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“Whether managing a single site or hundreds of locations, Wix and ActiveCampaign provide an intuitive, scalable solution that simplifies workflows and businesses to focus on growth,” said David Schwartz, VP of Product at Wix. “With this partnership, businesses can qualify and nurture leads seamlessly, personalize sales and marketing efforts using engagement metrics, and enhance operational efficiency by automating repetitive tasks. This solution will ultimately empower businesses of all sizes to manage their brand holistically—driving growth, profitability, and customer loyalty.”
SOURCE: GlobeNewswire