WP Engine, a global provider of premium WordPress experiences, has acquired Big Bite. This UK agency creates advanced editorial tools and newsroom platforms. They serve major global publishers and brands.
Founded in 2011, Big Bite has over ten years of experience. We create custom publishing solutions and editorial workflows. Our tools help organizations like The Times, The Wall Street Journal, New York Post, and Metro manage and share digital content better. The agency has been a key partner to WP Engine. It works with the platform and its customers to provide scalable WordPress solutions.
Under the terms of the deal, Big Bite’s agency business will be wound down, and its talented team will transition into WP Engine’s Engineering organization. This allows WP Engine to internalize Big Bite’s publishing expertise and embed it directly into its product roadmap — enhancing the company’s publishing solutions, tools, and services for digital agencies and enterprise customers alike.
“Today’s acquisition advances WP Engine’s commitment to serve publishers with products that enable them to more efficiently create, organize, and share content,” said Ramadass Prabhakar, Chief Technology Officer at WP Engine. “Together, we’re in a unique position to bring intelligent, purpose-built software solutions to market that will improve how digital content is delivered and workflows are optimized.”
Jason Agnew, Big Bite’s Chief Technology Officer and Co-Founder, added that the combined engineering strength will deliver greater value to WP Engine’s agency partners and customers seeking enhanced publishing capabilities.
What This Means for the Digital Tech Industry
WP Engine’s acquisition of Big Bite is a strategic move that reflects important ongoing trends in the Digital Tech industry — especially in how organizations build, manage, and scale digital content platforms.
1. Integrated Publishing Capabilities Become a Competitive Differentiator
In a digital economy where content is central to customer engagement, businesses – from media companies to enterprises across sectors — are demanding more powerful publishing platforms that go beyond basic content management. The integration of Big Bite’s editorial tools into WP Engine’s core offering strengthens its capabilities in:
Editorial workflow automation
Scalable newsroom platforms
Custom content architecture on WordPress
WP Engine is more than a managed hosting provider. It’s a full-stack digital content innovation platform. This helps brands compete in speed and reliability. It also boosts content creation, personalization, and workflow efficiency.
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2. Digital Experiences Are Becoming Productized
Historically, advanced editorial tools and newsroom workflows were custom agency builds. By bringing Big Bite’s expertise into its engineering organization, WP Engine is contributing to a broader industry shift: turning bespoke technologies into productized solutions that can be delivered at enterprise scale. This enables customers to:
Launch complex digital publishing capabilities faster
Reduce dependency on custom agency development
Benefit from built-in best practices that scale globally
Companies that turn digital tech into reusable platforms gain a big edge. They can work faster, innovate better, and lower overall costs.
3. WordPress Continues to Power Enterprise-Scale Digital Platforms
WP Engine’s business is rooted in the WordPress ecosystem – which powers a significant portion of the internet’s websites and continues to evolve beyond blogging. Its role now increasingly spans headless publishing, digital experience platforms, and advanced content infrastructures used by enterprise and media brands.
The acquisition amplifies this position by merging editorial engineering know-how directly into the product, enabling:
Better support for complex, multi-user editorial workflows
Advanced publishing features at scale
Branded, high-performance content experiences
This will make WordPress-based sites even more competitive with proprietary or custom platforms used by high-traffic media and brand publishers.
How It Will Affect Businesses Operating in the Industry
Publishers and Media Organizations
This integration gives newsrooms and global publishing brands easy access to advanced editorial tools. They won’t need to depend on custom development projects anymore. Teams can create scalable publishing systems right in WP Engine’s platform. This makes maintenance easier, boosts uptime, and helps launch features faster. These features include multi-site workflows, governance frameworks, and real-time publishing analytics.
Digital Agencies and Development Partners
Agencies that build digital experiences for clients will benefit from a broader toolkit and deeper capabilities within WP Engine’s platform. Solutions that once required custom builds from partners like Big Bite will increasingly become first-class features, improving time-to-market and reducing technical debt for client projects.
Enterprise Digital Teams
Large brands wanting to grow content operations across teams and regions will benefit from the combined power of WP Engine and Big Bite. Integrated editorial solutions help with collaborative authoring, content governance, and workflow automation. This lets teams manage complex digital ecosystems more efficiently and with better control.
WordPress Ecosystem and Open Digital Tech
The acquisition boosts the WordPress ecosystem. It focuses on using agency expertise for product development instead of just service delivery. This move ensures that innovations from skilled partners like Big Bite reach many users. They share through a platform used by millions. It reinforces WordPress as a top digital tech stack for enterprise experiences.
Industry Trends Reinforced by the Deal
Content platforms are changing. They’re moving from simple hosting services to experience engines. Now, they drive editorial tasks, commerce, and engagement workflows.
Productizing custom digital solutions cuts reliance on bespoke builds and speeds up deployment.
Strategic acquisitions are key for tech companies aiming to expand capabilities quickly.
Enterprise brands want platforms that blend performance, editorial flexibility, and workflow intelligence.
Conclusion: A Step Toward Smarter Content Infrastructure
WP Engine’s acquisition of Big Bite brings together two complementary strengths: a world-class WordPress platform and deep editorial engineering expertise. As digital content continues to be a foundational element of modern business strategies, solutions that help organizations create, manage, and share content with speed and precision will be essential.
By embedding Big Bite’s know-how into its engineering organization, WP Engine positions itself to deliver enterprise-grade publishing innovations to a wider audience – helping brands, media companies, agencies, and developers leverage a unified platform that supports both technical and creative excellence in the Digital Tech age.