WSI is excited to announce a strategic partnership with CallTrackingMetrics, a leading provider of call tracking and conversation analytics solutions. This collaboration strengthens WSI’s commitment to data-driven marketing, equipping its global network of agencies and consultants with advanced tools to optimize customer engagement and campaign performance.
Driving Smarter Marketing with Conversation Intelligence
Today’s consumers engage with businesses through multiple channels- websites, social media, search ads, and phone calls. CallTrackingMetrics bridges the gap between online and offline interactions by delivering real-time insights into customer behavior, call attribution, and conversion tracking.
With AI-powered analytics and automation, CallTrackingMetrics enables businesses to:
- Identify which marketing campaigns drive phone calls and conversions.
- Analyze conversations for sentiment, keywords, and trends.
- Optimize ad spend by pinpointing top-performing channels.
- Automate lead follow-ups and customer engagement workflows.
Also Read: Box and DataBank Announce Strategic Partnership to Drive Intelligent Content Management
Empowering WSI’s Clients with Actionable Insights
Through this partnership, WSI’s network of agencies and consultants can seamlessly integrate CallTrackingMetrics’ technology into their digital marketing strategies, helping clients achieve:
- Improved ROI measurement for paid search and digital campaigns.
- Deeper customer insights to refine messaging and enhance user experiences.
- More efficient lead management, increasing conversion rates.
Leadership Perspective on the Collaboration
“At WSI, we believe in equipping businesses with innovative digital solutions that drive smarter decision-making and stronger customer connections,” said Valerie Brown-Dufour, President of WSI. “Our partnership with CallTrackingMetrics provides businesses with solutions to track, analyze, and refine their marketing efforts, helping them stay competitive in an ever-evolving digital landscape.”
Jonathan Morgia, Sr. Manager of Inside Sales and Partnerships at CallTrackingMetrics, also expressed enthusiasm about the collaboration: “We’re excited to join forces with WSI to help businesses maximize their marketing efforts with intelligent call tracking and analytics. By combining WSI’s expertise in digital marketing with our technology, we can empower businesses to make more informed decisions and improve customer interactions at every stage.”
This partnership reinforces WSI’s dedication to leveraging cutting-edge technology to drive data-driven marketing success for its clients worldwide.