Yes& has announced its acquisition of Beacon Digital Marketing, a prominent digital marketing agency headquartered in New York. The strategic move enhances Yes&’s ability to offer an expanded range of digital strategy, performance marketing, creative branding, and marketing automation services to its growing roster of clients.
The acquisition underscores Yes&’s commitment to delivering top-tier marketing solutions by integrating Beacon’s expertise in key B2B sectors, including fintech, cybersecurity, professional services, and SaaS. Beacon’s proven success in executing integrated digital campaigns, website development, performance marketing, marketing automation, creative branding, PR, and strategic communications will bolster Yes&’s service offerings.
A Strategic Fit for Industry Growth
Yes& Founder and CEO Robert W. Sprague highlighted the alignment between the two companies, stating: “Yes& is committed to helping brands drive real impact, and bringing Beacon into our fold elevates that mission. Their proven track record in fintech, cybersecurity, and SaaS, three areas that are increasingly critical in today’s market, combined with their exceptional team and data-driven approach, makes them the perfect fit for Yes&. With the Beacon team on board, we’ll be able to fuel even greater innovation and success for our clients.”
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Beacon Digital Marketing’s experience with global B2B brands and its focus on delivering measurable outcomes have made it a sought-after partner in the digital marketing landscape. The agency’s integration with Yes& is expected to unlock new growth opportunities for both clients and employees.
Shared Vision and Expanded Capabilities
Beacon Founder Whitney Parker Mitchell emphasized the synergy between the two organizations: “Beacon Digital was built on the idea that high-growth B2B brands—especially in the complex industries we serve—deserve world-class marketing strategy and execution. Joining Yes& is the perfect next step in our journey. The Yes& team brings expanded creative capabilities, deeper industry expertise, and a shared commitment to delivering meaningful results for clients. I’m incredibly proud of what we’ve built together over the last eight years, grateful to our clients and partners who have trusted us along the way, and excited for what’s ahead as part of Yes&.”
A Legacy of Success and Innovation
Yes& has earned industry recognition for its rapid growth and innovative approach to marketing. The agency has twice been named to Adweek’s Fastest Growing Agencies list and has appeared six times on the Inc. 5000 list of fastest-growing privately held companies in the United States.
With capabilities spanning branding, digital strategy, social media, analytics, media buying, advertising, customer experience (CX), market research, content creation, studio production, event management, crisis communications, media training, and public relations, Yes& continues to embody its ethos of “positivity + possibility.”
The acquisition of Beacon Digital Marketing positions Yes& as an even more formidable player in the B2B marketing space, ready to deliver innovative and impactful solutions for its expanding client base.