Yext, Inc., a leading digital presence platform for multi-location brands, has announced its acquisition of Places Scout, a renowned local SEO and location intelligence platform. Places Scout, trusted by top industry experts and enterprise brands, provides real-time, location-based insights to help businesses assess performance, monitor competitors, and enhance visibility across major search channels. This strategic acquisition bolsters Yext’s capacity to deliver advanced competitive intelligence, benchmarking, and AI-driven insights.
As the search landscape evolves and AI-driven channels reshape how consumers access information, brands require more than just visibility. They need comprehensive, data-driven insights into their performance, competitive positioning, and actionable strategies for improvement. This acquisition empowers brands with a holistic view of their market standing and the data necessary to take decisive action at both national and local levels.
“Places Scout has been a trusted provider of local search intelligence for nearly a decade,” said Michael Walrath, CEO and Chair of the Board at Yext. “Bringing Places Scout’s data into Yext immediately enhances our competitive intelligence capabilities, helping brands not just see where they stand, but know exactly what steps to take to outperform their competition. As AI search and AI agents transform how customers find information, we are committed to giving brands the insights they need to take control of their digital presence and win. We are thrilled to welcome the Places Scout team to Yext.”
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This acquisition underscores Yext’s commitment to being the most comprehensive platform for digital presence management. It follows the company’s recent acquisition of Hearsay Systems, further solidifying its investment in solutions that help brands connect with customers wherever they search, discover, and engage online.
“Yext has redefined how brands manage their digital presence, while Places Scout has pioneered search intelligence and benchmarking,” said Mark Kabana, CEO of Places Scout. “Together, we’re combining structured data expertise with deep search analytics to give brands a more powerful way to uncover opportunities, refine strategy, and outperform the competition. As we’ve always said, ‘With better data, you can make better decisions.’ Now, as part of Yext, we’re giving brands unmatched intelligence to adapt, compete, and lead in an AI-driven search world.”
By integrating Places Scout’s proprietary local search and reputation data, Yext continues to strengthen its platform, providing brands with the tools they need to navigate an increasingly competitive digital landscape. With this enhanced intelligence, businesses can better understand their competitive environment, identify growth opportunities, and implement data-backed strategies for success.