Zeta Global, the AI marketing cloud, unveiled ‘Zeta Answers,’ an AI-powered intelligence framework that automates complex tasks by turning marketing insights into answers, answers into actions, and actions into outcomes. Through Zeta’s suite of agentic AI tools, Zeta Answers enables multi-agent workflows to provide marketers a direct path to action, with continuous optimization, and greatly reduces time spent between insight and execution. Zeta Answers is now available in early preview for select clients.
Zeta Answers marks a new era in Agentic Marketing – where intelligence not only predicts outcomes but autonomously acts on them. Unlike traditional data-driven models that stop at insight, Zeta Answers goes further – delivering a clear point of view and an immediate point of action, empowering marketers to move faster, spend smarter and scale what works.
“CMOs today don’t need more dashboards – they need decisions,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “Zeta Answers delivers exactly that: prescriptive, data-driven actions marketers can trust. In a world where speed and precision are everything, we’re closing the gap between intelligence and execution – giving our customers a smarter, faster path to profitable growth.”
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“Early feedback on Zeta Answers has been overwhelmingly positive,” said Neej Gore, Chief Data Officer at Zeta Global. “Zeta Answers fundamentally reshapes how marketers operate – automating complex analytics with remarkable precision, so teams can focus on what truly drives brand value: storytelling, emotional connection, and innovative customer experiences.”
SOURCE: Businesswire