Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce operations, actionable insights and advanced measurement, unveiled its new Incrementality Console.
In Customer Experience news this week…
Talkdesk, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, further delivers on its commitment to rid the world of bad CX with the launch of Talkdesk AI Rewriter and Talkdesk AI Translator.
Sprout Social Launches New Salesforce Integration using Agentforce to Assist Service Reps
Sprout Social, an industry-leading provider of cloud-based social media management software, announced a new integration with Salesforce’s Agentforce assistant for Service Cloud.
In B2B news this week…
Medallia Announces New Technology Partner Program to Unlock Innovation and Growth for ISVs and GSIs
Medallia, Inc., the global leader in customer and employee experience, announced the launch of a new technology partner program that will enable organizations to innovate, build, and increase revenue growth with Medallia.
In Sales Enablement news this week…
In Programmatic Advertising news this week…
Verve Launches Purpose-Built Brand+ and Performance+ Marketplaces
Verve announced the launch of its Brand+ Marketplace and Performance+ Marketplace, a dual approach to ad exchanges that will enable advertisers and publishers to boost results and monetization through purpose-built inventory, data, intelligence and ad experiences.
In CRM news this week…
Pipedrive Strengthens AI Portfolio With the Launch of Pipedrive Pulse
Pipedrive, the easy and effective sales CRM for small businesses, announced the beta launch of Pipedrive Pulse, an AI-powered tool designed to streamline prospecting workflows while prioritizing the most promising deals.
In Quickbytes this week…
Alphabet-backed Google Proposed to Sell Part of Ad Tech Business, EU Publishers Reject the Offer
Alphabet-backed Google took a big step this year to close an EU antitrust investigation with a proposal to sell its advertising marketplace AdX. However, the publishers in the European region declined the proposal.