CMRignite, one of the nation’s leading cause marketing agencies, announced the launch of its in-house Demand-Side Platform (DSP), empowering the agency to execute and manage digital campaigns directly. This proprietary DSP integrates cutting-edge technology and omnichannel capabilities with next-generation AI-powered automation, to ensure advertisers reach their exact audience at the right time.
By combining the advanced DSP technology with the agency’s deep understanding of behavior change science, the DSP marks a new era of excellence for CMRignite, as the agency celebrates its 30th anniversary this year.
As an agency that specializes in connecting brands with underserved communities and hard-to-reach audiences, CMRignite has been recognized as one of the fastest growing private companies in the nation by Inc. 5000 and as a Great Place To Work. The DSP platform will now offer CMRignite’s clients advanced machine learning-powered solutions and sophisticated data analysis capabilities, providing even more precise and effective targeting of niche audiences.
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“This is an exciting moment for our agency and our clients because our DSP is a powerful tool that allows us to have complete control over our clients’ digital campaigns,” said Gina Davis, Senior Director of Paid Media. “By removing our need to work with third-party digital vendors, we are able to provide clients a more efficient, data-driven approach that can be integrated into all their marketing efforts.”
CMRignite’s DSP includes the following features:
Advanced Audience Targeting and Profiling
MRI Data
Access to industry’s leading exchanges, 25,000+ audience segments with over 30 different data providers
DMP Solutions
Data-Driven Optimization
Cross Cultural Capabilities
Social Impact Amplification
“The addition of the DSP enables brands and organizations the ability to launch cost-efficient campaigns, that will advance them toward achieving their mission, while driving impactful change within communities,” said Kristy Tlachac, Director of Paid Media and Strategic Planning.
SOURCE: Fox59