InPowered.ai, the AI Platform for native advertising that applies AI algorithms to deliver optimal business outcomes, partnered with AAA Club Alliance Inc. (ACA), the third largest AAA club in the country, to implement an AI-based content generation solution to improve ACA’s native advertising performance. Within three months of integrating inPowered’s content generation AI solution on its blog, ‘The Extra Mile’, ACA saw a 2X increase in conversion rates on its native advertising campaign, leading to increased website conversions.
“The beauty of the AI solution is that it uses intelligence to identify the content that best meets the interests of our Members,” commented Ben Young, Director of Content, Brand, and Publications at ACA. “inPowered’s media and advertising solution is focused on using real-time data to create content that truly generates engagement – and that is exactly what we needed to provide value for our Members.”
The inputs inPowered uses to generate content through AI are sophisticated and directly pulled from more than eight years of unique post-click engagement data, which scores content and achieves a high degree of predictability to drive identified Key Performance Indicators (KPIs).
“The evolution of our work with ACA demonstrates our commitment to innovation and offering the solutions our clients want and need,” commented inPowered’s CEO and Co-Founder, Peyman Nilforoush. “As we shift toward AI decisioning for native advertising and optimizing the media buying and audience targeting processes, we are elated to see such positive results and campaigns that are continually elevated through tech.”
The three-year partnership between ACA and inPowered continues to produce positive results. When inPowered and ACA kicked off the partnership in 2020, it was focused on improving the Club’s organic and paid content marketing campaigns and return on investment (ROI). At the time, ACA was creating relevant content for Members, but the clickthrough rate (CTR) and site conversions left room for improvement.
Through the strategic media partnership, ACA leveraged inPowered’s content intelligence and distribution solutions to identify the best-performing content, the most engaged audiences, and the most optimal channels.
In 2023, inPowered rolled out its content generation AI solution, which enables brands to use the power of OpenAI to automatically generate more desirable content. ACA implemented the technology and leveraged the full stack of inPowered’s AI technologies, creating a fully optimized content campaign that improved performance by 100%, effectively doubling the CTR (from 4% to 8%) on ACA’s native advertising content. For ACA, a 100% increase is absolutely a win.
SOURCE: GlobeNewswire