LiveRamp, the premier data collaboration platform, announced it is powering the clean room solution for Walgreens Advertising Group (WAG), the retail media division of Walgreens. This collaboration enhances WAG’s ability to activate its rich first-party data at scale, drive deeper audience insights, and deliver greater transparency and control for advertisers-ultimately accelerating return on investment across digital media channels.
Through LiveRamp’s robust data collaboration network, WAG gains expanded identity resolution capabilities and seamless ecosystem connectivity, strengthening its infrastructure to deliver more effective and personalized marketing experiences. LiveRamp’s technology allows WAG and its brand partners to access high-quality data, measure performance across platforms in real-time, and collaborate securely within privacy-first environments.
“We’re committed to empowering our partners with a transparent, self-service approach that allows them to leverage data on their own terms—with privacy in mind,” said Abishake Subramanian, Group Vice President of Customer Marketing and Media Monetization at Walgreens. “Our focus is on investing in leading technologies that enhance data portability, audience scalability, and campaign measurability—while executing responsibly to create more meaningful experiences for Walgreens shoppers. With some of the most integrated and interoperable solutions in the marketplace that support upholding strict privacy protections, partners like LiveRamp play a key role in helping WAG deliver on this vision.”
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By tapping into LiveRamp’s clean room infrastructure, WAG is creating a more agile and scalable environment for advertisers to unlock growth, improve cross-channel performance, and close the loop on measurement with actionable, real-time insights.
“LiveRamp and WAG are helping advertisers get more from their media network investment by improving access, activation, and measurement across any partner or platform with speed and scale,” said Vihan Sharma, Chief Revenue Officer at LiveRamp. “WAG is already a highly differentiated offering in retail and healthcare that decouples data and media. Advertisers can now further deepen their customer understanding, improve cross-channel performance, and enhance closed-loop measurement to drive ROI.”