Monetate, the leading AI-driven personalization platform, announced its acquisition of SiteSpect, a recognized leader in A/B testing and experimentation. This strategic move marks a significant step forward in Monetate’s mission to deliver next-generation digital experiences-intelligent, intentional, and deeply individualized-at global scale.
The integration of Monetate’s real-time personalization capabilities with SiteSpect’s patented, zero-flicker testing technology creates a first-of-its-kind, enterprise-grade solution for comprehensive personalization, experimentation, and optimization. Together, the platforms will offer a unified approach to both client-side and server-side testing, while ensuring performance, scalability, and compliance across all digital touchpoints.
This powerful combination unlocks a seamless path for enterprises to deliver consistent and optimized customer experiences-whether they are testing hypotheses, personalizing content, or orchestrating full user journeys—on a single, integrated platform.
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“We’re building the future of experience orchestration,” said Steve Maher, CEO of Monetate. “With the combined strengths of Monetate and SiteSpect, we are tripling our combined engineering capacity while boosting the performance of our strategy consulting teams. This means faster innovation, more strategic guidance, and greater value for every customer, without compromising what makes each platform exceptional. It’s not just a leap forward for us; it’s an inflection point for the entire industry, and a huge win for our customers.”
With consistent annual growth exceeding 30%, Monetate stands as a financially robust and highly profitable enterprise. Backed by prominent public and private investors managing over $400 billion in assets, the company already serves thousands of blue-chip clients around the world.
The acquisition further strengthens Monetate’s infrastructure and capabilities, positioning it for expansion into highly regulated industries such as healthcare and financial services. SiteSpect’s advanced private cloud and on-premise deployment expertise, coupled with its enterprise-grade security standards—including HIPAA-readiness and full PCI compliance—will be key enablers of this growth.