Movable Ink, a leader in AI-driven personalized content solutions, has announced the expansion of its partnership with Braze. This collaboration introduces two innovative new integrations: Movable Ink Da Vinci with Braze and Movable Ink Studio with Braze for Mobile Messaging. These integrations are designed to streamline the process of delivering personalized, multichannel experiences, providing marketing teams with a powerful toolkit to boost efficiency, engagement, and ROI across global markets.
By integrating WhatsApp with existing mobile channels like SMS, rich push notifications, in-app messaging, and app inbox, marketers now have expanded options to engage their audiences on their preferred platforms.
“These new integrations represent a significant leap forward in what’s possible for marketers,” said Adam Stambleck, President of Movable Ink. “By combining Movable Ink’s AI-driven content capabilities with Braze’s advanced customer engagement tools, we’re empowering teams to create highly personalized experiences that drive results—with double the speed and half the effort.”
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Enhanced Features for Marketers:
- Movable Ink Da Vinci for Braze:
This updated feature transforms batch email marketing with tailored, personalized messages powered by Movable Ink’s AI technology. This innovative solution drives increased engagement, seamlessly guiding newly engaged customers into Braze’s advanced cross-channel customer journey orchestration tools. Marketers can now launch smarter, more effective campaigns that generate higher customer engagement across multiple channels. - Movable Ink Studio for Braze:
Movable Ink’s no-code solution is now available through Braze, providing marketers with an unlimited array of data sources to personalize content in real-time as it’s opened by the recipient. This integration not only enhances email and mobile experiences but also enables dynamic content for WhatsApp—one of the newly integrated channels. Additional supported channels include SMS, rich push notifications, in-app messaging, and app inbox, allowing for seamless personalization across a variety of touchpoints.
“Marketers are under more pressure than ever before to deliver seamless, relevant, and timely experiences,” said Kevin Wang, Chief Product Officer at Braze. “These new integrations make it easier for brands to meet customer expectations and deliver meaningful engagement across multiple channels.”
A Bold Step Forward for Marketing Excellence
This expanded collaboration between Movable Ink and Braze represents a major milestone in their multi-year partnership. Together, they are empowering marketers to transform global communications, elevate personalization strategies, and redefine marketing excellence in today’s fast-paced digital landscape.
As the integration of AI-driven content and cross-channel engagement tools becomes increasingly important for marketing success, Movable Ink and Braze are leading the charge in helping brands connect with their customers more effectively, driving increased ROI and long-term customer loyalty.