8×8 Sees Growth in AI Adoption as Organizations for Customer Engagement

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8×8, Inc. is a leader in business communications. It announced strong growth in AI use on its 8×8 Platform for CX. More organizations are using its AI tools. This helps them boost productivity, improve service operations, and create personalized customer experiences. In Q2 of fiscal 2026, which ends on September 30, 2025, customer contracts for the 8×8 Intelligent Customer Assistant™ grew by 59% from last year. This shows a growing demand for AI-driven self-service and automation. “AI is no longer a concept, it’s a customer expectation,” said Hunter Middleton, Chief Product Officer at 8×8, Inc. “Organizations across industries are embracing our platform to improve response times, reduce manual effort, and unlock entirely new levels of service.”

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The company reported significant growth across AI interactions — voice AI interactions surged 592% year-over-year, while AI auto attendant engagements grew over 181% quarter-over-quarter. 8×8’s communications API saw big growth. Messaging on platforms like WhatsApp, RCS, and Viber went up by 181% year-over-year. Voice API interactions increased five times. 8×8’s AI features help businesses serve smarter, move faster, and make a real impact at every customer touchpoint.

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