ActiveCampaign has introduced WhatsApp Messaging, an end-to-end WhatsApp-first automation solution that enables businesses to create personalized conversations, drive sales, and manage customer interactions directly within the WhatsApp ecosystem-delivering impressive open rates of up to 98% compared to traditional channels. This new offering includes a no-code workflow and chatbot builder, a shared two-way team inbox, broadcast messaging, and seamless integration with email, SMS, social, and CRM tools. “WhatsApp is the preferred communication channel for billions of users worldwide, yet most businesses struggle to deliver those one-to-one experiences consistently,” said Jason VandeBoom, founder and CEO of ActiveCampaign.
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“Our deep WhatsApp-first approach is fundamentally different from solutions that simply bolt WhatsApp onto existing platforms. We’ve built automation capabilities specifically for WhatsApp that enable businesses to convert leads effortlessly, optimize conversations in real-time, and deliver superior customer experiences while freeing up their teams to focus on driving results”. Available globally, the solution empowers businesses to automate everything from lead conversion sequences and order notifications to real-time team collaboration—all entirely within the world’s top messaging app, with fallback to SMS for broader reach.