AdCellerant has rolled out AI Media Planner, a feature of its Ui. Marketing platform designed to change the way media sellers and agencies plan their digital campaigns. Instead of relying on manual guesswork, teams are empowered to move faster and win deals with confidence by data, driven, intelligent defaults. Based on the main campaign inputs such as business objectives, budget limits, timelines, and target audiences, the tool creates media plans that are clear and defensible, along with audience insights, customer profiles, and product recommendations. This gives salespeople a well, structured initial point of proposal while still allowing complete human control over the refinement and customization.
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This is particularly valuable in today’s fragmented digital advertising landscape, where practitioners must navigate hundreds of media options, justify spend strategically and deliver compelling pitches under tight deadlines. Embedded directly into existing workflows without adding operational complexity, AI Media Planner supports a wide range of use cases across sectors like retail, travel, automotive and healthcare, and allows partners to white-label, export and present plans under their own branding. The launch reflects AdCellerant’s broader investment in AI-augmented tools designed to reduce manual effort, improve clarity and support scalable growth for media partners and sellers alike.