Alliant has acquired AnalyticsIQ, a predictive analytics specialist that merges cognitive psychology with statistical analysis to enhance behavioral targeting-a move positioning the combined company as a top-tier provider in people-based marketing. AnalyticsIQ CEO Scarlett Shipp will lead the merged entity, while Alliant’s founder JoAnne Monfradi Dunn transitions to an advisory board role. Monfradi Dunn remarked, “It is remarkable to have found an opportunity to integrate an organization whose values so closely align with Alliant’s,” emphasizing their shared commitment to privacy, transparency, and people.
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Shipp added, “Our team has spent years building predictive data that helps brands not just understand what people do-but why they do it,” noting that joining forces with Alliant will scale this mission and deliver deeper, more trusted insights across channels. The acquisition combines Alliant’s extensive transactional data with AnalyticsIQ’s cognitive-driven predictive modeling, enhancing scale, precision, and cross-channel audience reach. Backed by Inverness Graham, the deal supports a broader vision to build a differentiated data and identity offering for U.S. consumer brands.