Alliant has introduced its new Custom Audience Solutions, aiming to enhance the reach of social influencer campaigns across various marketing channels. By leveraging its extensive identity graph and the Alliant DataHub—a secure cooperative database enriched with billions of consumer transactions—marketers can now extend influencer engagements beyond social platforms to include email, programmatic, connected TV, direct mail, and more. This initiative allows for the creation of people-based audiences rooted in transactional data, enabling brands and agencies to activate campaigns across devices and channels efficiently.
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With over 2,700 targeted segments readily available, and the capability to build custom selections or look-alike models, Alliant’s solutions offer flexibility and precision in audience targeting. The integration ensures that influencer-driven messages reach high-quality, compliant audiences, optimizing marketing performance and driving profitable growth. This development underscores Alliant’s commitment to evolving data-driven marketing strategies that align with the dynamic needs of modern advertisers.