Amperity has launched Audience Monetization, a brand-new solution for its AI-driven Customer Data Cloud. The solution is aimed at empowering companies to turn their first-party customer data into a highly lucrative revenue stream. The innovation is a result of increasing calls from advertisers for privacy-friendly and opt-in audience segments due to the decline of third-party cookies. The solution allows companies to package and share highly accurate audiences with trusted marketplaces as well as second-party partnerships without investing in any infrastructure.
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“This end-to-end solution eliminates operational gaps that have traditionally inhibited data monetization at scale, such as lack of identity resolution trust, workflow silos, and risk of privacy compliance, to name a few, and enables teams to fully monetize their customer data at scale with automated audience generation, delivery, and management. Through shifting first-party audiences from marketing expense to new revenue streams, Amperity seeks to unlock growth in retail and commerce media and satisfy growing demand from advertisers for precise targeting while ensuring client trust and privacy compliance.” “This new solution highlights an overall market industry trend of data-led growth initiatives in this new era of privacy.”