Amperity has launched “Real-Time Profiles,” a new capability that fuses live customer activity with full historical profiles so brands can recognise and respond to individuals at the moment of engagement. This innovation solves the long-standing trade-off between insight and speed. It combines streaming behavioral data with identity resolution in one updated profile. Brands can now customize experiences while a customer is still active. They can provide personalized product recommendations.
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They also send timely offers based on real-time actions and past interactions. The solution also supports event-triggered journeys. This allows you to send an upsell offer when you reach a loyalty milestone. You can also recover an abandoned booking. Amperity’s release lets businesses turn every customer interaction into a chance to grow. It provides true real-time personalization across channels.