Amsive, a seasoned performance marketing agency, has introduced Answer Engine Optimization (AEO)-also known as Generative Engine Optimization (GEO) or Large Language Model Optimization (LLMO)-to help brands maintain visibility and credibility across AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity. With nearly two decades of SEO experience and a new partnership with Profound, the agency is now positioning itself at the forefront of the AI search revolution. According to Michael Coppola, CEO of Amsive, “At Amsive, we’ve always anticipated what lies ahead and worked to prepare our clients for the future. Answer Engine Optimization is a natural extension of our extensive search experience-it involves not just keeping pace with change but leading through it.”
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Lily Ray, VP of SEO Strategy & Research at Amsive, adds, “AI is fundamentally rewriting the rules of search, and any delay in adapting is a missed opportunity.” Through AEO, Amsive aims to ensure clients’ content is structured, cited, and authoritative-aligning with the conversational, intent-based queries of LLMs—while leveraging Profound’s visibility insights to measure share of voice, citation frequency, and sentiment. With AEO, Amsive offers a holistic SEO+AI strategy that blends technical excellence with brand authority, preparing its clients to be the answers consumers rely on in the AI search era.