Bombora has partnered with Proximic by Comscore to expand Predictive Audiences with 300 new B2B contextual audience segments that combine Bombora’s proprietary business data and Proximic’s AI-driven predictive modelling to enable much more precise audience targeting for B2B advertisers across digital channels. These new segments are built around essential firmographic and professional attributes – such as industry, job function, and technology usage – and are designed to help brands place contextually relevant messaging in media environments that align with the editorial interests of B2B decision-makers, enhancing relevance, reach, and campaign performance at scale.
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Marketers can activate the predictive audiences through major programmatic platforms like The Trade Desk’s Contextual Marketplace or via portable Deal IDs on Microsoft Monetize, making them readily usable in DV360, Yahoo DSP, Adobe, and more without complex integration work. The partnership not only strengthens Bombora’s role as a key provider of actionable B2B data but also demonstrates the growing importance of privacy-centric, cookie-free targeting solutions in a world where traditional identifiers are rapidly declining, helping revenue teams close the gap between audience insight and execution.