Cadent, a predictive advertising platform backed by Novacap, has acquired VuePlanner. VuePlanner is a top innovator in YouTube video ad planning, optimization, and measurement. This acquisition strengthens Cadent’s video advertising skills. It also supports a complete Total Video strategy for advertisers. Now, Cadent allows advertisers to access premium YouTube creator inventory. They can also use traditional linear TV and connected TV (CTV) formats. This is all within a single, end-to-end platform. It provides wider access to valuable video content. You can also run campaigns smoothly on any screen.
Also Read: WunderKIND and Yahoo DSP Expand Programmatic CTV to Drive High-Intent Engagement
VuePlanner’s tools enhance Cadent’s ecosystem. They provide improved contextual intelligence and better audience targeting. They use AI and expert curation to identify content accurately. This helps with quality scoring, predictive targeting, and independent measurement. These features help advertisers boost performance and gain transparency on the biggest video platform. As part of the integration, VuePlanner’s team will join Cadent. Co-founder John Cobb will lead the new Cadent VuePlanner division. This move strengthens Cadent’s commitment to a unified advertising platform.It shows today’s media landscape and changing viewing habits. It provides marketers a Total Video way to reach audiences on various formats and devices.