Cadent has expanded its partnership with Google Cloud to deploy a new AI-powered operating model that significantly boosts ad campaign performance and operational efficiency. By integrating Google Cloud’s advanced AI – including Gemini Enterprise via Vertex AI – Cadent rebuilt its platform to support custom AI agents that analyze thousands of campaigns and billions of data points in real time.
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The result: a 200% increase in campaign resolution. Advertisers saw a 35% boost in return on ad spend (ROAS). Now, resolving platform issues takes less than 12 minutes. Internally, Cadent launched Gemini Enterprise for 600 employees. It achieved a 75% adoption rate in just 90 days. This saved over 3,000 hours of labor and created 90,000+ AI-driven interactions across GTM, campaign planning, and client support. This model shifts focus from manual campaign management to strategic, insights-driven advertising. It helps marketers and agencies get better results. It speeds up product innovation and improves client service.